For vendors

Are you a vendor that share our ideology?

The idea of ​​Way of living is a desire to focus on natural, ecological, sustainable choices and social responsibility. We have an attitude to the world we live in. An attitude to the things we use. And not least an attitude to how things are made.

Fortunately, in recent years there has been more and more focus on this, and many consumers are already choosing alternatives to conventional beauty and care products. More and more consumers are now focusing on the fact that lifestyle products can also be cleaner and more natural.

Especially when it comes to the care and beauty products we use on and in our body, we think that every ingredient is important. That is why we choose safe, healthy and meaningful care, beauty and lifestyle products. We hope you find plenty of inspiration for beauty care, hair products, body care products and lifestyle products in our product range.

Our mission is to give the consumer many more choices when it comes to choosing everyday products. We think that is a human right.



For us, ecology is a natural matter. We make demands on ingredients, sustainable production and not least the quality of the end products. We think everyone should have the opportunity to consciously choose healthy and natural substitutes for controversial products. Products that you can safely use on yourself and your loved ones, knowing that the products do not contain environmentally harmful, chemical or allergenic ingredients that may be harmful to yourself or your loved ones.


Animal welfare

Animal welfare is important to us in our product selection. Our vegan products are 100% natural and contain many of nature's overlooked resources. The result gives you clean, natural and sustainable products instead of products filled with harmful chemicals and drying ingredients.



Respect for nature! We think it pays to take care of the world, which is why we try to ensure a socially responsible and sustainable production with all our suppliers. We choose suppliers who focus on the choice of raw material and are responsible for the imprint they make with their production. Together with these suppliers, we can help create a more sustainable world.

It guarantees you natural, chemical-free, sustainable and organic products.

The result is a greener world, and a nice place to be and a healthy place to pass on to our children and grandchildren.


We must cooperate

If you, as a vendor, share our ideology, we would love to get in touch. Maybe you have some products that can inspire us and make a good match. If so, please get in touch with us.


Phone: +45 42 90 25 34